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Market Development Manager ePCR

Company Name:
Thermo Fisher Scientific
Expertise Marketing
Education Bachelors
Job Type Full-time
Location United States - Colorado - Lafayette
Job Level Experienced
Posting date: October 14, 2014
Position Summary:The Market Development Manager for Molecular Biology will drive the development and execution of marketing programs using a multi-channel go-to-market strategy for part of the molecular biology product portfolio, with focus on the endpoint PCR (ePCR) workflow. This dynamic manager will be a key member of the Molecular Biology Market Development team and will contribute to the overall growth of the Molecular Biology Business globally.
Key Responsibilities:
Develop strategic marketing plans for molecular biology reagent products including analysis of customer segments, competitor analysis, business trends, and market opportunities.
The Manager will also recommend and execute the implementation of new approaches to the current plan and strategy.
Develop and execute tactical marketing plans for new and/or existing products within the molecular biology portfolio.
Create and implement appropriate marketing content across multiple channels, including social media, web, video and print,
Develop sales force training and customer education material in collaboration with product management, R&D and commercial teams.
Coordinate with global functions to ensure consistency with brand profiles and company standards.
This position interacts with varying levels of internal and external personnel and will require direct customer communication, public presentation, and a team-focused approach.
Work closely with regional marketing development managers to build and execute marketing programs within their regions.
May perform other related duties as required and/or assigned.
Required Qualifications:
4+ years of experience developing marketing strategy and successfully implementing marketing plans or in a scientific or sales role in molecular biology product area.
Exceptional communication skills as well as analytical, project management and planning skills necessary.
Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
Strong business acumen and customer focus are essential.
Bachelor's degree in business, science, engineering or related degree.
Desired Qualifications:
Bachelor's degree in Biology, Biochemistry or related discipline.
Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
Experience with marketing and voice of customer VOC.
MBA strongly preferred.
This positionhas beenapproved for Relocation Assistance.
Skills/Requirements:
Bachelors

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